View full post on News: Digital Photography Review (dpreview.com)

View full post on News: Digital Photography Review (dpreview.com)

View full post on News: Digital Photography Review (dpreview.com)

View full post on News: Digital Photography Review (dpreview.com)

View full post on News: Digital Photography Review (dpreview.com)

View full post on News: Digital Photography Review (dpreview.com)

Do you see a car here? I don’t. But then again, Ora-ïto didn’t design another concept car, but rather a genetic transformation. After more than 3 years of collaboration with Citroën, he has come up with a future car that reunites more than 400 years of history, a reflection on the evolution of the mobility and the legendary know-how of Citroën. No one can describe Evo-Mobil better Ora-ïto himself, you can read his description below.

The ge­net­ic trans­for­ma­tion is a fact re­sult­ing from er­rors of copies dur­ing the cel­lu­lar di­vi­sion. When they are caused by in­ter­ven­tions, they be­come ex­treme­ly rare. The monu­men­tal sculp­ture cre­at­ed by Ora-ïto is the cross­ing of two ty­polo­gies, a ma­chine of the past and a cur­rent car, a sub­tle his­toric and so­ci­o­log­i­cal tes­ti­mony on the func­tio­n­al mo­bil­i­ty of the XVI Th cen­tu­ry mixed to the mod­ern world.

Designer : Ora-ïto

On the edge of the hy­poth­e­sis and the con­tem­po­rary art, this hy­brid ob­ject is based on the ful­fill­ment of child’s dream with an ob­vi­ous com­mit­ment for the ecol­o­gy. In the vo­cab­u­lary of Ora-ïto, we find a re­al as­ser­tion ex­press­ing and re­al­iz­ing the imag­i­na­tion.

This cre­a­tion be­comes by def­i­ni­tion a vi­sion in op­po­si­tion with the ag­gres­sive uni­verse of the car in­dus­try. In­spired by the first Cit­roën car and based on his de­sign­er’s com­pe­tences, Ora-ïto won­ders about the er­go­nomics of the in­te­ri­or of the first mo­bile mo­d­ule. He has worked on the codes, the DNA and the phi­lo­so­phy of this in­dus­try to mod­ern­ize it with the pos­si­bil­i­ties and the ex­ist­ing tech­nolo­gies. As­so­ci­at­ed to the re­search and in­no­va­tion de­part­ment of the dy­nas­tic Cit­roën, he has de­vel­oped a sur­pris­ing and un­ex­pect­ed sculp­ture join­ing all the pa­ram­e­ters and the tech­nolo­gies ap­pro­pri­ate for the uni­verse car man­u­fac­tur­ers, part­n­er of the in­ter­na­tio­n­al fair of con­tem­po­rary art of Paris (FI­AC).

Bap­tized “Evo­mo­bil” he cre­ates a mono­typ­ic kind, which pos­sess­es on­ly sin­gle spe­cie. The term “ge­net­ic trans­for­ma­tion” is used to in­di­cate an ir­re­v­ersi­ble mod­i­fi­ca­tion of the ge­net­ic and hered­i­tary in­for­ma­tion. If the trans­for­ma­tion ar­rives up to cells then, it is passed on to the de­s­cen­dants of the mu­tant in­di­vi­d­u­al. This change can get a se­lec­tive ad­van­tage. This is the base of the pro­cess of the evo­lu­tion.

Ora-ïto has na­t­u­ral­ly imagined others mo­d­ules to join the ini­tial pro­ject. A cont­i­nu­i­ty of the imag­i­na­tion al­low­ing to mul­ti­p­ly new ac­tions and us­es of “Evo­mo­bil” as car op­tions. He has named this “plugs” which are in­de­pen­dent and can be con­nect­ed on the front and the back of the ve­hi­cle. In case, sev­er­al ge­net­ic trans­for­ma­tions com­bine, we can say they share a com­mon an­ces­tral ge­net­ic pool. Ev­ery pod is orig­i­nal and unique as a sculp­ture that al­lies the dream to the for­mal, the past to the tech­nol­o­gy. The idea to work sev­er­al en­ti­ties al­lows all the “ge­net­ic trans­for­ma­tions “ to spread an uni­ver­sal mes­sage on the evo­lu­tion of the mo­bil­i­ty and gives to the car in­dus­try new di­rec­tions nev­er in­vesti­gat­ed.

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